Targeting

Targeting decides two things for any campaign, whichever of the three kinds it is: what it applies to (products) and who can use it (customers).

Product scope

Scope	What it targets	Plan
Specific products	Up to 50 products you pick. Every variant of a picked product counts.	Free
Specific variants	Up to 100 individual variants you pick.	Free
Collections	Up to 20 collections — any product in them qualifies.	Paid
All products	Every product in the store.	Paid

Exclusions

You can exclude items from a scope that would otherwise be too broad. What you can exclude depends on the scope: a Specific products campaign can exclude variants; a Collections campaign can exclude products or variants; an All products campaign can exclude products, variants, or collections. A Specific variants campaign has nothing to exclude — it’s already as narrow as it gets. Exclusions need a paid plan.

What counts together

For quantity breaks and Buy X get Y, you also choose how items add up toward a level:

Option	Meaning	Available when
Same variant	Each variant reaches its own levels independently.	Always
Same product	All variants of a product add up together.	Always
Same collection	Items in the same collection add up together.	Scope is Collections
All campaign items	Everything the campaign targets adds up to one total.	Always

Cart goals always use All campaign items — there’s no per-product choice for that kind. See Cart goals.

Customers

Customer type	Meaning	Plan
Everyone	No restriction.	Free
Logged-in customers	Must be signed in to a customer account.	Paid
Logged in, with a tag	Signed in and carrying at least one tag you list (or all of them, your choice).	Paid
Logged in, without a tag	Signed in and carrying none of the tags you list.	Paid
B2B companies	Restricted to B2B buyers.	Paid
D2C only	Restricted to direct-to-consumer buyers, excluding B2B.	Paid

Countries

Leave the country filter on All countries to apply everywhere, or switch to Selected countries to restrict the campaign to specific shipping destinations. This needs a paid plan.

Note

Cart goals have a second, separate country setting on their shipping reward — see Cart goals. It restricts only that reward, not the whole campaign.

Which plan you need

Plan	Price	Adds
Free	$0	Specific products/variants scope, Everyone customers, 1 active campaign
Starter	$9.99 every 30 days (7-day trial)	All products, Collections, Product exclusions, Logged-in customers, Customer tags, Campaign schedule, Card layout widget, Image badge
Growth	$24.99 every 30 days (7-day trial)	Everything in Starter, plus B2B customers, D2C customers, Country filter
Scale	$49.99 every 30 days (7-day trial)	Everything in Growth, plus Per-market schedules

Every plan also has its own limit on active campaigns and campaign sales per 30 days — Free is the most limited; Growth and Scale have no limit on active campaigns.